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Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in managementPublication details: Boston, Mass. [etc.] : McGraw-Hill, cop. 2006.Edition: 10th edDescription: XL, 638 str. : ilustr. ; 28 cm + 1 CD-ROMISBN:
  • 0072935898
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Item type Current library Collection Call number Vol info Copy number Status Date due Barcode
Knjiga Knjiga Knjižnica Instituta Ruđer Bošković 1. krilo, soba 222 Zbirka znanstvene literature 21-494 (Browse shelf(Opens below)) dar Sabre Foundation 34550 Available 0981021156

Bibliografija: str. 579-634.

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